Table of Contents

In European countries, outdoor living is an indispensable part of people's lives, whether it's enjoying a leisurely afternoon in the courtyard or admiring the beautiful scenery of the city on the balcony, outdoor furniture plays an important role. With the continuous improvement of people's pursuit of outdoor living quality, the outdoor furniture market is also showing a vigorous development trend. So, which type of outdoor furniture is more popular in European countries? This is not only related to consumers' aesthetics and lifestyle, but also closely related to market trends and economic environment.

1、 Material Preference

（1） Woven rope outdoor furniture:

In recent years, the demand for woven rope outdoor furniture in the global market has continued to grow, ushering in a golden period of development for woven rope outdoor furniture. Starting from 2022, the overall procurement volume of woven rope outdoor furniture shows an upward trend, with the peak procurement concentrated in April and May each year, mainly from European countries. Germany has become the main importer of woven rope outdoor furniture in Europe with a 22% import share, followed closely by France with a 13% share.

The reason why woven rope outdoor furniture is favored by European consumers is mainly due to its comfort and aesthetics. Woven rope outdoor furniture has waterproof and sunscreen properties, and is also elastic, providing a comfortable sitting experience. In addition, the design elements of weaving technology endow outdoor furniture with both modernity and texture. Knitted outdoor furniture is lightweight, breathable, durable, and easy to maintain, making it perfect for warm climates and adding a natural and comfortable touch to outdoor spaces.

（2） Wooden outdoor furniture

Wood has always been an ideal material for outdoor furniture due to its durability and low maintenance requirements, and it also holds an important position in the European market. Wooden outdoor furniture is not only beautiful, but also environmentally friendly, giving people a natural and warm feeling. In 2022, wooden outdoor furniture will account for more than half of the overall outdoor furniture market share, and it is expected to increase by 6.5% by 2027. Different types of wood also have varying degrees of popularity in the European market.

For example, teak wood is often used to make high-end outdoor furniture due to its strong corrosion resistance and beautiful texture; Intsia bijuga, with its simple appearance, has become a commonly used material for creating minimalist coastal furniture, which can easily be paired with a refreshing coastal style. The natural texture of wood is in line with the European attitude towards nature. Whether in traditional rural courtyards or modern urban balconies, wooden outdoor furniture can be perfectly integrated, creating a comfortable and pleasant outdoor leisure space.

（3） Aluminum outdoor furniture

Aluminum outdoor furniture also has a certain market share in Europe, especially in public places and modern style outdoor spaces. Aluminum has the characteristics of durability and strong plasticity, and can be used to make various uniquely shaped furniture. For example, outdoor furniture with aluminum hollow out design not only has a retro charm, but also shows a modern fashion sense, satisfying European consumers' pursuit of aesthetic value.

Aluminum material is also commonly used to create outdoor furniture in the style of rural wineries, such as aluminum outdoor chairs, whose unique texture and shape add a romantic and elegant touch to outdoor spaces. Aluminum outdoor furniture also has good weather resistance, low maintenance, and easy cleaning, meeting the convenience needs of European consumers. Moreover, aluminum outdoor furniture can be recycled and reused after its service life, reducing resource waste and environmental pollution, truly achieving green environmental protection.

2、 Style Preference

（1）Classic coastal minimalist style

With people's yearning for a minimalist lifestyle, the coastal minimalist style has become the trend in the European outdoor furniture market. This style mainly features neutral products in natural colors such as teak and woven rope outdoor furniture, which can easily create a refreshing and peaceful coastal atmosphere. According to Wayfair's 2022 Outdoor Trends report, the search volume for "teak outdoor chairs" has increased by 109% year-on-year, indicating the popularity of the coastal minimalist style.

In terms of design, the coastal minimalist style emphasizes simple lines and natural materials, abandoning excessive decoration and pursuing a pure aesthetic. The design of outdoor furniture is usually simple and elegant, emphasizing the combination of functionality and comfort, allowing people to enjoy outdoor life while feeling relaxed both physically and mentally. This style is suitable for pairing with simple decorations such as white pillows, transparent glassware, etc., further enhancing the overall simplicity and elegance.

(2) Rural pastoral style

The rural pastoral style is also very popular in Europe, with a 300% surge in popularity. This style combines aluminum pavilions with hanging vines and green plants, slender outdoor dining tables, warm toned materials, and aluminum elements, creating a courtyard outdoor space full of countryside for Europeans. The search volume for aluminum pavilions increased by 369% year-on-year, and the search volume for aluminum outdoor chairs increased by 206%, which is enough to prove the charm of rural pastoral style.

In rural style outdoor furniture, warm toned wood gives a warm and friendly feeling, matched with the tough texture of aluminum, forming a unique visual effect. Aluminum pavilions not only provide shade for outdoor spaces, but also add a natural atmosphere. This style is suitable for hosting family gatherings, picnics, and other events, allowing people to experience the leisure and comfort of rural life while enjoying delicious food.

（3）Retro design style

In recent years, retro design elements such as aluminum hollow out, teak texture, and woven rope have made a strong comeback in the European outdoor furniture market. These elements endow furniture with a unique historical charm and artistic sense, satisfying European consumers' pursuit of personalization and aesthetic value. Vintage style furniture is usually made using traditional craftsmanship and materials, carefully crafted, and each piece seems to tell a story from the past.

For example, chairs woven with ropes have delicate textures and unique shapes that evoke memories of rural life in the past; The aluminum hollowed out dining table projects beautiful light and shadow under the sunlight, adding a romantic atmosphere to the outdoor space. The combination of retro design elements with modern materials and craftsmanship makes these furniture pieces both aesthetically pleasing and practical, becoming a major highlight in the European outdoor furniture market.

3、 Consumer Trends in Outdoor Furniture in Europe

(1) The Rise of Young Consumers

Generation Z have become the main consumer groups in the European outdoor furniture market. They place greater emphasis on product design, comfort, and cost-effectiveness, and tend to purchase furniture through online channels. Therefore, brands need to pay attention to the needs of these young consumers and provide products that meet their aesthetic and practical needs.

(2) The popularity of online shopping

With the development of e-commerce, online shopping has become one of the main channels for European consumers to purchase outdoor furniture. Brands need to optimize their online shopping experience by providing detailed product information, virtual seating, and 3D visualization technology to help consumers make more informed purchasing decisions.

(3) Personalized and customized services

The demand for personalized and customized services among European consumers is increasing day by day. They hope that furniture can reflect their personality and taste, while meeting specific spatial utilization and functional needs. Therefore, brands need to provide customized design solutions and flexible production processes to meet the personalized needs of consumers.

Summary

The outdoor furniture market in European countries exhibits diverse preferences and vigorous development vitality. Woven rope outdoor furniture is widely welcomed for its comfortable, beautiful, waterproof, and sun resistant characteristics; Wooden outdoor furniture occupies an important position in the market due to its durability, environmental friendliness, and natural warmth; Aluminum outdoor furniture, due to its durability, easy maintenance, and versatile style, occupies a place in public places and modern outdoor spaces.

In terms of style, from classic coastal simplicity to rural pastoral style, and then to retro design, European consumers pursue outdoor leisure spaces that coexist harmoniously with nature, emphasizing the combination of functionality, comfort, and aesthetic value. In addition, the rise of young consumers, the popularity of online shopping, and the demand for personalized customization services are leading the new consumption trends in the European outdoor furniture market. In the future, with the continuous segmentation of the market and further upgrading of consumer demand, the European outdoor furniture market will continue to innovate and provide people with more diverse outdoor living experiences.